Inside the audit
Technical (speed, indexing, sitemap, schema, robots), content (structure, copy, request loop), analytics (Metrica, goals, Webvisor), security and legal docs.
Website audit
Website audit before ads, SEO or redesign
An audit is not ‘everything is bad’ — it's a priority map: what to fix now, what later, what to remake, what to leave.
Website audit before ads, SEO or redesign.
Output
A prioritized list: ‘fix in a week’ / ‘rework on plan’ / ‘rethink at product level’. No filler, no ‘we'll redo everything’.
Audit before ads
Will the site survive paid traffic and convert part of it? An audit shows the actual leak, not a vague ‘fine’.
Audit before SEO
Before SEO we look at URL structure, indexing, headings, internal links and content. Without this, the SEO budget works for the wrong people.
What follows
Targeted rework on the bottlenecks. If the site is systemically wrong — a remake plan with priorities so the lead points stay alive.
When it fits
- Ad campaign is coming.
- Few leads on normal traffic.
- Site feels outgrown.
- Choosing between rework and rebuild.
What the system includes
- Tech audit and indexing.
- Structure and content audit.
- Request-loop audit.
- Metrica, goals and Webvisor audit.
- Priority map and action plan.
Related solutions
Services
Improvement of a website that already exists but doesn't deliver
Improvement of an existing site: structure, copy, lead loop, analytics — no full rebuild.
Solutions library
Why the site must be in order before ads
Where the site quietly burns the ad budget and what to fix first.
Solutions library
Why a website doesn't convert visitors into leads
Systemic reasons of low conversion: where the lead is lost and which set of fixes works.
Solutions library
How Webvisor helps understand visitor behavior
How to read Webvisor so you get management calls, not ‘watching a movie’.
If your task looks similar — let's talk
A request from the site lands in Telegram instantly. We answer in working pace and offer concrete next steps for your case.
Search intent: Website audit before ads, SEO or redesign.