Job-to-be-done
Not a brochure, but the central point of contact: explain the product, separate from competitors, convert interest into a request, and operate as one loop with ads, SEO and Telegram.
Business website
A business website that captures leads and communicates value
Not a brochure, but a working tool: a visitor understands what you do, who it's for and why writing today is the right call.
Commercial request for a business website that produces leads.
What kills leads
Vague first screen, no answer to ‘who is this for’, oversized form, slow site, no next step after reading. Any of these zeroes out the ad budget.
Lead loop ingredients
Page structure mapped to segments, content blocks with real value, a short form plus Telegram fallback, Metrica events, and transparent post-submit handling.
What changes for the business
Leads stop being accidents: you see which sources convert, which copy lands, which segments stall. You get a base for management decisions.
How we work
Strategic brief → structure → content and UI → Next.js build → analytics and Telegram loop → launch and follow-up. No hidden SEO text, no weekend templates.
When it fits
- Business sells, but has no systemic lead channel via the site.
- Current site outgrew its positioning, leads slip away.
- Ad campaign is coming, and the site cannot stay as-is.
- Need to separate by quality of presentation, not size of the header.
What the system includes
- Structure and navigation aligned with commercial intent.
- Blocks: problem → solution → proof → action.
- Form plus Telegram fallback with predictable handling.
- Yandex Metrica, Webvisor, goals on key actions.
- Canonical URLs, sitemap, hreflang, schema.org Service.
Related solutions
Services
A landing page for a single service or launch
One page for one job: ads, launch, season or segment. No noisy sliders, no filler.
Services
Website audit before ads, SEO or redesign
Audit: where the lead is lost, what to fix before ads, where SEO will pay back.
Solutions library
What website structure a business needs for leads
Which sections are mandatory for a lead-generating business site, and in which order.
Comparisons
Landing or corporate website — which fits your job
Landing for one job; corporate for a company system. Where each instrument works.
If your task looks similar — let's talk
A request from the site lands in Telegram instantly. We answer in working pace and offer concrete next steps for your case.
Search intent: Commercial request for a business website that produces leads.